AMERICAN EXPLORATION AND INNOVATION IS OUR CREED
Our vision is driven by our deep connection to the outdoor community. An essential part of our DNA is problem solving and providing inspiration so we can bring a better product to the marketplace. We are the bridge between function and fashion. We look for innovation through materials, fit and finish, allowing our focus to remain on the sport.
AN OPEN LINE OF COMMUNICATION
We communicate with our core market, world-class athletes and peers, to research and develop our initial offerings of high grade base layers. Our garments are rigorously field tested on our brand ambassadors –the outdoor enthusiast. They are our focal point. We design for them.
CLASSIC AMERICAN STYLING
Bringing simplicity to the high technology of outdoor apparel. Our innovations in natural and man-made fibers allow us to engineer garments that perform at an apex level. Following a meticulous blueprint, fibers are cross-pollinated with our brand aesthetic to protect and perform for our athletes in the most extreme conditions.
